Close is a men's toiletry product company. They are both followers and establishers of the trend of men seeking more traditional products of the "good old days." They have noticed that men have become less than happy with the shave they receive from electric razors and newfangled multi-blade razors. The brand is called Close because of both the closer shave and the intimacy of the traditional shaving process.
Illustration of Samuel Clemens with Halley's Comet kindly used with permission from Mark Summers.